Marketing
Members of the marketing area are currently investigating such topics as the application of econometrics to marketing, demand analysis for industrial marketing, political marketing techniques, brand imitation, retail strategy, and a wide variety of topics in the related areas of marketing and society and marketing and public policy. One of Canada's most popular marketing textbooks is co-authored by a member of SFU's marketing area.
A list of working papers is available.
List of Faculty Members in Marketing
- Colleen Collins Associate Professor
Associate Dean & Academic Director, Undergraduate Program - June Francis Associate Professor
- Jason Ho Assistant Professor
- Steve Kates Associate Professor
- Bob Krider Professor
- Lindsay Meredith Professor
- John Peloza Assistant Professor
- Leyland Pitt Professor, Dennis F. Culver EMBA Alumni Chair of Business
- Yupin Yang Assistant Professor
- Judy Zaichkowsky Professor
