A collaborative approach involves
engaging key stakeholders at the outset in conversations about program
objectives to establish exactly how and when to measure these objectives. In assessing
our clients’ needs, we have
adopted a structured approach that ensures proposed solutions are informed by
the organization's:
Strategic Objectives - defining what the organization
is trying to achieve, and considering which targets are being met and
which are not
Performance Objectives - determining the operational
challenges that need to be addressed to meet specific strategic objectives
to establish standards for the solution
Learning Objectives - integrating and aligning
program content with identified strategic and performance objectives and understanding
what learning must be facilitated to contribute positive change in the
organization
Learning Preferences - establishing how the learning
program will be implemented based on ideal processes, schedules,
activities, structures and other considerations specific to the
organization’s and individual’s particular industry context
Integrating Measurement - during the Assess phase,
LSG utilizes the Philips ROI methodology and framework to determine which
level of evaluation is most appropriate for each client’s particular
requirements and anticipated business outcomes
In our
experience, developing a strong understanding of these objectives and
preferences is a critical first stage in establishing stakeholder engagement
that is meaningful to develop a solid foundation for the Design phase. Data
gathered at this phase forms the basis for impact assessment and evaluation planning
by which all stakeholders involved will have input into, and insights on measures
of success for the program.
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For more information, please visit the Learning Strategies Group website at http://business.sfu.ca/LSG